Legacy Intact. Operations Enhanced.

DAY MURRAY MUSIC

THE CHALLENGE

Day Murray Music has been a trusted name in sheet music curation and music education for generations. But as they scaled, onboarding teachers and navigating customer interactions across multiple locations became increasingly complex. The digital infrastructure needed refinement — without disturbing the legacy.

How the House Helped

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How the House Helped *

    • Reorganized navigation and restructured page layouts to reduce user fatigue

    • Added calendar content to build community habit and local traffic

    • Secured approval and prepped AI implementation for lead capture across site

    • Built and deployed email & SMS campaigns using customer segmentation

    • Targeted lapsed buyers to revive teacher and choir relationships

    • Initiated the development of a paid Teacher Finder portal on the local site

    • Coordinated and scheduled all recitals using Skedda (30+ instructors)

    • Hosted after-hours concerts and private events in the Recital Hall

    • Represented DMM at community expos with branded booths and material kits

    • Overhauled outdated pricing model for studio and recital hall rentals

    • Created live documentation for teacher agreements and space access

    • Rebuilt billing systems and templates via Invoice Ninja for total clarity

    • Delivered customer-facing sales rooted in musical empathy and subject knowledge

    • Converted hesitant rental clients into full string instrument buyers

    • Trained new team members using creative logic scenarios, not just rote scripts

    • Received, processed, and categorized multi-publisher inventory

    • Handled SKU creation and corrections to keep catalog accurate

    • Separated and prepped customer orders for efficient pickup

Not all work is visible. Here’s what shaped the foundation.

Results That Hold

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Results That Hold *

The Shift:

  • Lead pipeline is being structured for automation instead of reaction

  • Rental pricing now matches industry — without sacrificing trust

  • Website feels modern, navigable, and human — not corporate or cluttered

  • Internal staff better trained, faster to onboard, and creatively empowered

  • Recital hall and calendar are now living assets — not dead weight

  • Community presence has increased through events and school segmentation

  • Email/SMS campaigns no longer shoot in the dark — they’re aimed

  • DMM’s brand is stable, visible, and quietly growing again

Rosanne Day

“Heh, well… I don’t know how he does it, but it works!” — “You have no idea how grateful we are to have you with us.”

Jared Day

“I really appreciate you putting all of this together - you’ve been very helpful.”

It doesn’t have to be loud to be transformative. Quiet systems win long games.

~Ledger