Revenue Wasn’t Lost in Chaos — It Leaked in Silence.
SHEET MUSIC AUTHORITY
The Invisible Threat
On the surface, SheetMusicAuthority.com was functional. Orders came through. Customers clicked. But deep in the checkout flow, a friction point was scattering sales. A required login barrier — poorly framed, unintuitive, and disconnected from the user’s intention — was quietly pushing visitors away….
How the House Helped
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How the House Helped *
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Customers attempting to check out are met with a login wall — with no guest checkout option and unclear next steps. If they don’t already have an account, they can’t complete a purchase. Frustration sets in. Conversions evaporate.
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Online accounts created through SMA sync into a native POS system (CounterPoint), but with restrictions. These accounts don’t carry over into the in-store transaction flow — requiring duplicate creation and generating friction across both channels. This signals a possible limitation in the payment gateway provider, Ecomitize.
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Ledger does not fix blindly. A rushed patch here could result in database conflict, double-account issues, or even transaction loss. Until the architecture and flow of these legacy systems are fully understood, no correction will be implemented.
Sometimes, precision matters more than speed.
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The current checkout path is under review. Ledger is investigating both backend behavior and front-facing UX to propose a seamless flow — possibly through a separate guest checkout route or enhanced authentication logic. This is not a quick fix. It’s a structural correction in the making.
The Leak Identified - Fix In Progress
Results That Hold
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Results That Hold *
Impact Tracking: Results in Progress
While implementation remains pending, indicators of improvement are already being watched. Ledger will return to this record once the flow is sealed and the metrics surface.
This section is left open — not for decoration, but for documentation.
Rosanne Day
“I didn’t even realize customers were getting stuck! Once he showed us, it made perfect sense. We’ve already seen better flow.”
The friction wasn’t loud. But it was costing them. Ledger found the leak — the blueprint for sealing it is being drawn.
~Ledger